About Us

Polarity Leads

Polarity Leads was formed in May of 2016 during our other venture of Westberg & Associates was in mid-flight. We provide consultative services for small to medium size businesses in the area of Digital Online Services, Website Design and support, Offline Marketing, SEO, Lead Generation and Reputation Marketing to only name a few of our disciplines.

Founder, President and CEO, Robert Westberg, started consulting for national banks and financial organizations to help them after the housing market crash of 2008. Robert came to the realization that it was more important to help the small to medium sized companies weather that financial storm, and now Polarity Leads focuses solely on helping those businesses increase their online presence and grow their client base. It is our belief that the American small business is the core of this nation's financial stability.

Meet Our Team

Leadership

The team behind Polarity Leads helping local businesses attract perfect customers through AI visibility, digital strategy, and creative direction.

Robert Westberg

Founder & Chief Strategist

Robert started his digital expansion in May 2016 during an earlier venture (Westberg & Associates) — and ultimately built a focused mission: help small to mid-sized businesses win online with clarity, credibility, and measurable results.

Prior to that, Robert consulted for national banks and financial organizations as a technology project manager overseeing multi-million-dollar implementations — following his time in the U.S. Navy as a WT (Weapons Technician).

View Robert on LinkedIn

Diana Westberg

Creative Director

Diana is a former Hollywood Commercial Art Director and Art Department Coordinator with 10+ years leading campaigns for major brands including Apple, IBM, Chevrolet, Target, and Bounty.

She brings her extensive experience in visual storytelling, brand development, and user experience to create compelling digital assets that convert and build trust for our clients.

Learn more about Diana's work

Credentials

Professional Certifications

Our team maintains industry-leading certifications to ensure we deliver cutting-edge solutions.

Generative AI Leader

Google UX Design

Our Story

Built to help small businesses win.

Robert's work started in high-stakes technology delivery — multi-million-dollar implementations, strict timelines, and mission-critical outcomes. But after the 2008 housing market crash, he came to a simple conclusion: the future belongs to the small business owners who can adapt faster than the market shifts.

That's what led to Polarity Leads — a system designed to help your business get understood, trusted, and recommended in the new AI-driven search era.

What we do:

Digital Online Services — strategy-first execution that supports real growth.
Website Design — modern, trust-building presentation that converts.
Offline Marketing — support where it makes sense, not fluff.
SEO + GEO — built for Google and for AI assistants.
Lead Generation — systems that create consistent inbound demand.
Reputation Marketing — the proof that turns "maybe" into "yes."

Regardless of whether you use our services or not, it's our desire that you and your company experience growth and success in everything you put your hand to.

Call (602) 737-2464 Return to Home